Marketing

The Best 18 Online Quiz Makers for Boosting User Engagement in 2021

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds. Fortunately, there are fun and unique strategies you can implement to engage your audience — and…

Marketing

18 Email Newsletter Examples We Love Getting in Our Inboxes

Let’s say a salesperson comes up to you and says, “Here’s something you should know about.” If you don’t see this person as a trustworthy, knowledgeable source, you probably have no reason to listen. Let’s replace the salesperson with your cousin Dave. The odds of you listening to what Dave has to say likely goes…

Marketing

What is CRM Data Maintenance and How It Affects B2B Marketing

The quality of your CRM data impacts your entire organization, bottom to top. Your marketing teams rely on quality data to segment contacts, personalize messaging, and create targeted campaigns. Your sales teams require accurate data to speak to your prospects’ biggest concerns. Your customer support team needs accurate data for context in conversations with customers….

Marketing

Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. When you hear the word “waterfall,” that’s typically what you imagine. However, today, we’re going to talk…

Marketing

19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, I’ll reveal 19 lead magnet…

Marketing

5 Things Every Marketer Should Know About Compliance

Before GDPR, compliance didn’t mean as much to marketers as it does today. It was seen as something that “someone else” should have to worry about, like your legal team. Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt company-wide to its effects far beyond…

Marketing

Are Companies Seeing Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Until recently, many of us have been doing almost everything from home with no immediate hopes of in-person outings. But, this summer — as entire countries reopen — people who’ve been stuck inside are finally breathing a sigh of relief. At the same time, some company leaders are doing the opposite. Why? In past years,…

Marketing

Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated arguments that I’ve been a part of was about whether or not Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist. So you’d have a hard time convincing me she’s bad at anything (because she isn’t). SEO…

Marketing

Best Email Template Builders for Any Email Marketing Goal and Budget

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention. Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every new email from scratch. Thankfully, there are dozens of email template builders available, all of…

Marketing

YouTube Launches “Super Thanks” and It’s Super Stupid

YouTube has just launched the beta of a feature called “Super Thanks.” It’s a new way for content creators to monetize their following by allowing viewers to “tip” them for content. The Haps YouTube wants to encourage creators to stop sending their fans to alternative services like Patreon by offering a similar service called Super…