Marketing

9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples]

In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt disoriented on a poorly designed website. In web design, breadcrumb navigation is a way to show your users their location…

Marketing

YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [Data]

By 2022, online video content is predicted to command more than 82% of all web traffic (15 times higher than it was in 2017). If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to…

Marketing

The Ultimate Guide to Writing a Cover Letter

Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications. So, What does this mean for you as a job seeker? Well, the cover letter attached to your application is more important than ever. Have you been…

Marketing

The 4 Most Important Pages on Your Website (& How to Optimize Them)

When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how rarely content managers and web designers actually apply this knowledge to their websites to…

Marketing

How to Use Instagram Insights (in 9 Easy Steps)

Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you’re much more likely to hit the mark when you can validate assumptions with cold, hard facts. Data and analytics help you measure the…

Marketing

How to Use Pinterest to Promote Your Business or Blog [Free Templates]

When I was getting married, one of the main tools that helped me plan was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party. However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive…

Marketing

The Beginner’s Guide to Brand Pillars

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. As a millennial born in the early 90s, I grew…

Marketing

What Netflix Bingeing Taught Me About Digital Experience

Next time you open Netflix, I want you to try something. When you see your tailored suggestions, as the platform starts the video right where you left off on your iPad, stop and take note of that experience. How do these experiences actually make you feel? Does the device handoff give you a rush of excitement…

Marketing

Here’s How to Add a Link to Your Instagram Story [Pro Tip]

More than 500 million accounts use Instagram’s Stories feature, and one-third of Instagram’s most-viewed Stories are created by brands (Instagram). It’s clear that this feature has resonated with Instagram’s base, and businesses can leverage it to drive awareness and engagement with their audiences. But with all of that comes the question: How can brands use…

Marketing

13 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

I was in awe of Hailee Steinfeld’s performance after watching her in The Edge of Seventeen. Her performance was so good that it earned her a Golden Globe nomination for Best Actress. But what amazes me about Steinfeld isn’t her acting prowess. It’s that she’s also just as accomplished as a singer. Steinfeld has collaborated…