Marketing

8 TikTok Marketing Examples to Inspire Your Brand in 2022

According to HubSpot’s social media team, the video-based social app TikTok has serious growth and engagement potential for brands. The platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 1 billion users. While Gen-Z uses the platform to show their creative side, some brands…

Marketing

15 Automation Ideas for Delivering Excellent HR Support

Human resources is the glue that holds together your most valuable asset: your team. And in 2022, HR’s greatest ally is tech. According to G2, there are over 21 types of HR software on the market, including apps for employee wellness, employee benefits, and time tracking, to name just a few. To deliver the best…

Marketing

7 Simple Digital Marketing Hacks for 2022

Digital marketing trends are changing constantly. Each year brings new marketing strategies that need to be identified and integrated into the gameplans of large and small businesses alike, otherwise, there’s serious money left on the table. When it comes to online search, Google is way ahead of the competition, being responsible for 94% of total…

Marketing

How to Build the Strongest Small Marketing Team

Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case. The strongest marketing teams consist of marketers who know how to allocate their time and resources in the smartest way. With a poor strategy, even teams…

Marketing

How IT Businesses Can Sync Data Between Apps Automatically

How many cloud-based apps do you use with your business? Five? Ten? Fifty? You probably use more apps than you realize. The most important apps in your stack probably include: A customer relationship management (CRM) tool A professional services automation (PSA) tool An accounting package As an IT or managed service provider (MSP) business, you…