Marketing

How Facebook Ads Are Changing In 2022

Facebook ads are changing. Realistically, who’s surprised? Facebook ads and change are synonymous. It would take at least 3-digits to count all the updates Facebook has made to its advertising platform since its launch in 2007. As marketers, we’re just riding the wave (including the biggest wave of their recent parent name change to Meta)….

Marketing

Episode 195: Amazon Marketing Strategies for E-Commerce Businesses with Michelle Barnum Smith, Founder and CEO of Easybot

Whether you’re an Amazon seller yourself, or a marketer looking to serve Amazon sellers, this space is ripe for opportunities right now. In today’s episode, host Mandy McEwen sits down with Michelle Barnum Smith, Founder and CEO of Easybot (and Queen of Amazon Chatbots), to talk about the best marketing strategies for Amazon Marketplace in Q5 and…

Marketing

18 Strategies to Increase Employee Retention

Sometimes employees stay at a company for many years, loving the work they do and feeling like they’re exactly where they’re meant to be. Conversely, some employees leave and pursue other opportunities. Whatever the case is for your business, you likely want to retain all of your employees, whether they’ve been with you for ten…

Marketing

Episode 194: 4 Steps to Becoming a Digital Marketer

These four steps are geared toward newbies, but they can also help established digital marketers determine where they should specialize.   Today’s short, sweet, and snackable episode is hosted by Mark de Grasse, President and General Manager of DigitalMarketer and a guy with a whole lot of years of marketing experience under his belt. The first…

Marketing

What We Learned in 2021 with Casey O’Quinn [VIDEO]

Casey O’Quinn, founder of Gravity Digital and DigitalMarketer Certified Partner, tells us everything he learned about marketing in 2021. https://gravitydigital.com/ WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and…

Marketing

How to be a Good Leader [Research + Expert Tips]

Good leadership is vital for the long-term success of your organization. Consider, for instance, how there’s a 56% reduction in burnout and 845% greater odds of employee engagement when leaders connect people to purpose, accomplishment, or each other. Good leaders inspire and motivate their employees. But it’s easier said than done. There are many ways to be…