Marketing

7 of the Best Ad Management Tools for 2020

Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among…

Marketing

Pro Speakers on How to Give a Perfect Keynote Presentation

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life. I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good…

Marketing

13 Simple (But Critical) Tips for Creating Better Landing Pages

There’s no question that landing pages — and the lead-capture forms that come with them — are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads — and generate reconversions, too. That’s because landing pages enable us to…

Marketing

The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a…

Marketing

The Ultimate Guide to Sales and Marketing

Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven’t quite considered your sales and marketing to be…

Marketing

32 of the Best Website Designs to Inspire You in 2020

Every once in a while, I’ll come across a website that really draws me in. So, I found 32 of them to show you. These sites push the boundaries of what is known to be possible on the web. Whether it’s the design aesthetic, usability, interactivity, sound design, or value that the site provides, each…