Marketing

How Do Your Pins Perform? A Beginner’s Guide to Pinterest Analytics

Social media is an instrumental component of any business’s marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting. However, there’s one social media site where users actually embrace branded content — Pinterest. Pinterest can be an incredibly useful tool for attracting consumers to…

Marketing

Episode 135: 4 Ways to Build Your Business with Podcasting with host of the Perfectly Mentored Podcast Jason Portnoy

Leveraging podcasts for your business can be extremely lucrative—if you know how to do it right. In this episode, founder of JPORT Media and host of the Perfectly Mentored Podcast Jason Portnoy explains how to use a podcast to build authority, relationships, and your ecommerce or service-based business. Listen to learn Jason’s experience with ecommerce…

Marketing

DigitalMarketer 2020 Year in Review [Infographic]

One of the best ways to continue growing is to reflect on all you’ve accomplished in the past. So, the DigitalMarketer team took a look back at 2020 and rounded up our best achievements of the year. This was DigitalMarketer’s best year yet, and it wouldn’t have been possible without our amazing community—that means YOU!…

Marketing

The State of Video Marketing in 2021 [New Data]

It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But how is that assertion standing up to the twists and turns of a global pandemic?  The challenges — and changes — brought about by this most surreal year have affected us all.  At Wyzowl,…

Marketing

How to Do a SWOT Analysis [With Template & Examples]

As your business grows, you face more obstacles, challenges, opportunities, and projects in general. It’s a good and natural part of scaling an organization, but how do you determine your priorities? Which initiatives should you execute on first, and which challenges should you address right away? Enter the SWOT analysis, a framework that can help…

Marketing

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out…