Marketing

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out…

Marketing

Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet

Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility…

Marketing

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable…

Marketing

What Is a CMS and Why Should You Care?

There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CDN, and CMS are just a few important ones. CMS is particularly important, considering that more than half of all websites are built with one. So what is it? CMS stands for content management system. It also may be…

Marketing

The Ultimate Guide to Design Templates

If someone asked you to create an infographic, where would you start? Surely not with a blank Google Doc or sheet of paper. No, you’d likely search for an infographic design template to use as a starting point — or at least draw ideas from. Design templates are incredibly helpful tools for today’s marketers. They…

Marketing

How to Choose a Blog Name That’ll Grow With Your Brand

Clothes, food, habits — outgrowing things is a natural part of life. That’s true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand. Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the…

Marketing

8 Inclusive Advertising Tips for 2021, According to Microsoft’s Head of Inclusive Marketing

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of…

Marketing

What Apple’s iOS 14 Update Means for Your Business

What Apple’s iOS 14 Update Means for Your Business There are a lot of ways that the upcoming change to Apple’s iOS 14 is being described. An attack on business. A long overdue win for consumers. Something that will deeply affect the websites that you love. A way for users to take back control of…

Marketing

11 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective…