Marketing

Twitter Fleets Just Launched In the U.S.: What Marketers Need to Know

Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter’s finally launched its own story feature. It’s called Twitter Fleets. The launch of Twitter Fleets comes after a successful pilot which began nine months ago. In March, Twitter began testing the feature in Brazil and continued to add other countries to…

Marketing

Don’t Buy Influencers, Create Them

Influencer marketing. Despite all outward appearances, working with influencers isn’t just high-fashion photos and shameless plugs in videos. It’s one of the most effective marketing tactics out there, and it’s only growing. Plus, it can be really easy, especially if you do your homework first (but we’ll get more into that later). All you have…

Marketing

Top GDPR Compliance Software

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances,…

Marketing

The Short & Sweet Guide to Microblogging

In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under…

Marketing

How to host a successful sales call

What is a sales call? The first aspect of sales you must be absolutely clear on, before you get on a sales call, is what a sales call actually is. Weird question, right? You might say “It’s when I’m talking to someone and selling my product or services.” That’s only partially true. Here’s the definition…

Marketing

Why Blogs Fail — And How to Make Sure Yours Doesn’t

Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020. Clearly, blogging is competitive. You’re constantly vying for people’s precious online attention, which is around 15 seconds for more than half of readers. But for many, the benefits of…

Marketing

How 8 Brands Mastered Marketing and Sales Alignment

I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams. Plus, having strong alignment between sales and marketing is mutually beneficial for both teams — in fact, sales and marketing alignment can help your company become…