Marketing | Uncategorized

How to Create an Editorial Calendar in Google Calendar [Free Templates]

One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?” When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?” Nothing. Because, for the most part, we use Google Calendar. Surprised? There…

Marketing | Uncategorized

Celebrating Hispanic/Latinx Heritage Marketers This September and October

From September 15th through October 15th marks Hispanic and Latino Heritage Month! September 15th is actually the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Following closely behind on September 16 and 18th are the independence days for Mexico and Chile respectively. Historically, this month has been called Hispanic Heritage Month,…

Marketing | Uncategorized

7 Tips for Running Engaging Instagram Giveaways (+Tools to Get You Started)

With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective….