Marketing

Can and Should You Advertise Your Brand on Discord?

Emerging platforms provide a unique opportunity for marketers. While it’s important to try new things in your marketing, is it worth trying new things if the platform is still so new that you don’t know if you’ll find success? For example, the once dismissed TikTok is now a social media channel with immense value for…

Marketing

The Ultimate Guide to Podcast Advertising and Sponsorship

According to research by Podcast Insights, there are more than 2 million active podcasts and counting. As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to choose from. How do you know which podcasts your…

Marketing

DigitalMarketer Welcomes New President [VIDEO]

Mark de Grasse was recently hired as a consultant to help the company redesign its social media strategy. After three months it was evident that Mark was a man with a plan and DigitalMarketer needed him full time.  Mark de Grasse is a business strategist focused on integrated, genuine approaches to marketing and management. Mark…

Marketing

What International Marketers Should Know About Instagram Lite

Instagram is a top-rated app, with more than 1 billion monthly active users. Within the app, individual users, influencers, brands, and businesses alike share high-quality photo and video content, interact in comments, and exchange direct messages. However, as it is a visual-centered platform, some people across the globe have trouble using the app as they…

Marketing

Definitive Proof That LinkedIn Ads are Worth the Effort

LinkedIn advertising has been steadily gaining notoriety over the past few years, thanks to its super specific demographic targeting and professionals-based network.  But there are definitely a few fears that may be preventing you from delving into LinkedIn advertising: it is expensive; it is uncharted territory (in comparison to Facebook or Google); it is not…