Marketing

16 Free Project Management Software Options to Keep Your Team On Track

92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park…

Marketing

How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun…

Marketing

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add…

Marketing

The Catchiest Webinar Titles We’ve Seen, Plus How to Make Your Own

Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click. Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know what they’ll get from handing over an…

Marketing

The 2021 Guide to Instagram Ad Costs

Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. Six years after the acquisition, Bloomberg estimated Instagram at 100 times that. Today, the platform…

Marketing

The Step-by-Step Guide to Instagram Live [+ Influencer-Approved Tips]

There are plenty of benefits for businesses to post Live videos on Instagram. For one, people love watching live videos. The content can feel more authentic and natural than it would if it had been pre-recorded — just consider how addicting Saturday Night Live can be, particularly if the actors make mistakes or break character….

Marketing

63 Facebook Statistics to Know for 2021

Even if you don’t personally enjoy using Facebook, there’s no denying the fact that it remains the largest social media platform in the world. With over2.8 billion monthly active users, anyone serious about marketing a business on social media needs to pay special attention to how they use Facebook. To that end, we’ve curated the…

Marketing

What Editors Want from Guest Contributors in 2021 [New Data]

Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry evolve — and we compiled our most relevant digital media research for marketers and content creators into…

Marketing

5 Lessons We Learned from These Famous Rebrands

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin’ Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the ‘Donuts’ in the name. The rebrand makes…

Marketing

How to Track Clicks on a Link in Google Analytics 4

If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?” Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what links they’re interested in, what CTAs they’re clicking, and more. With the new Google…