Marketing

What Is Facebook CBO? Budget Optimization Done Right [Tutorial]

Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals. There are various types of ads you can run on the platform to meet different needs, like lead generation ads, videos, or carousel ads. However, regardless of the ad you choose…

Marketing

What Is Content Seeding & How Does It Work? [Examples]

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to…

Marketing

What Will Influencer Marketing Look Like in 2020?

Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for…

Marketing

A Step-by-Step Guide to Advertising on Instagram

Instagram has finally surpassed 1 billion users. Yes — that’s a billion with a B. If your audience is active on the platform, the right ad can captivate their attention, drive leads, and, ultimately, increase your revenue. But advertising on Instagram is more than posting a great picture. You need to set up campaigns, target…

Marketing

Trending: Live Shopping is Now on Twitter

Twitter has finally joined us as a social media platform of the future. While in July of 2021 Twitter did in fact launch their Shop Module, which featured a shopping section at the top of a brand’s profile, they’ve got something even bigger on the horizon. On November 28, 2021 Twitter launched “Cyber Deals Sunday”…

Marketing

A Brief History of Online Advertising

Remember when “surfing the net” meant traversing a minefield of unwelcome pop-up ads? When “digital advertising” referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it’s still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better…

Marketing

5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies show that the generation shops and spends money much differently than its millennial predecessor. While millennials and past…

Marketing

2021 Advertising Stats You Need to Know

2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns. So, how exactly did advertisers fare in terms of strategy, challenges, and ad spend? To help you prepare for your 2022 strategy, we’ve gathered 27 stats. You’ll learn which strategies advertisers…