Marketing

How to Use the Rule of Thirds in Web Design [Quick Tip]

To understand the “rule of thirds” as it relates to web design, let’s start with an example. Consider this image of a bull in a field: Not too interesting, right? As the center of the image, the bull image feels a little bland and predictable. I’m willing to bet if you saw this image on…

Marketing

Episode 150: Using Clubhouse to Grow an Audience and Drive Sales with Jen Gottlieb Co-Founder of Super Connector Media

With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how…

Marketing

What Does HTTP Error 503 (Service Unavailable) Mean & How To Fix It?

Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. What do you think they’ll do when they find your website on Google again? Odds are, they’ll skip over it and…

Marketing

Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up

Are you concerned about your site’s security and safety? I hope your answer is yes because online presence is more fragile than many people may think. Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful. Setting up a solid monitoring…

Marketing

What Is Last Click Attribution and How to Use It

For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert. Last click attribution can help you with this…

Marketing

How to Map Your Ecommerce Customer Journey [Template Included]

We’ve talked a lot about the customer journey — how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work…

Marketing

The True Impact of Social Analytics on B2B Funnels

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It’s a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of…

Marketing

How Apple’s iOS 14.5 Release Could Impact Advertisers

Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything. The more app installs you get, the more sales…

Marketing

How to Create a Writing Style Guide Built for the Web [Free Guide]

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and…

Marketing

The Ultimate Guide to IGTV

In recent years, we’ve seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube’s video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). Also, a Cisco report estimates that, by 2022, watching video will account for 82% of internet traffic.  There are…