Marketing

Picking SEO Keywords: An Expert’s Guide

Without SEO, publishing content online is like sending a rocket to space without a destination. If you don’t tell that rocket which direction to head (the moon or Mars?), you’re stuck crossing your fingers and hoping things work out. That’s not good marketing. Good marketing comes with predictability, data, and then some crossed fingers. And…

Marketing

3 Tips to Catapult Your SEO Results in 2022

Do you want to increase your website’s rankings? SEO is a powerful way to do this. On page SEO refers to the content on your website, and it can take time and patience to get it right. In this blog post, we will go over three tips for optimizing SEO on your website so that…

Marketing

3 Ways to Use YouTube to Hack Google’s SEO Algorithm

There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show. That’s where Google’s little brother YouTube comes…

Marketing

7 Best Practices for Lead Nurturing Emails

Lead nurturing emails allow you to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer. It’s one of the best lead nurturing tactics you can use and an essential part of an email marketing strategy. Why? Because lead nurturing emails radically increase the…

Marketing

What Is the Average Time Spent On a Website? [+ How to Improve It]

According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.” With people spending more time online than ever before, it’s important that your website is optimized for visitors to browse and stick around. But longer isn’t necessarily better. You…