Marketing

How to Set Up Automated Email Marketing Workflows (+ Examples)

Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at…

Marketing

6 Types of Advertising Brands Are Investing In This Year

And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it’s the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year. There’s certainly a lot to consider — the continuing impact of the global…

Marketing

Video is Rocket Fuel for Email Marketing

Imagine your email marketing is like a little fire and this little fire is great. It keeps you warm, keeps you happy. Much like your typical email marketing campaign. It works, does the job, still effective here and there. You get some wins. But deep down you’re like, I want a have a larger fire!…

Marketing

5 Creative Ways to Get Newsletter Subscribers

If starting or growing your email list and increasing the number of newsletter subscribers is important to you, and it should be then you’re going to want to stick around because I’m going to give you 5 different marketing strategies to help you do it.  And these are the exact same strategies I’m using today…

Marketing

The Ultimate Guide to SEO in 2022

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google. But did you know that 82% of B2B buyers also agree…