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18 Instagram Apps to Make Your Posts Stand Out

With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. Lucky for you, there are plenty…

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13 Examples of Facebook Ads That Actually Work (And Why)

On average, Facebook is home to 3 billion users — from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts…

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5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Despite the spattering of headlines that have popped up over the past several years proclaiming “infographics are dead,” infographics are, in fact, alive and well. Infographics aren’t just alive and well — they remain a staple in many business’s content strategies. And while there are a lot of them, marketers who spend the time aligning…

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How to Turn a Case Study into a Customer Success Story

Expression, passion, style, persuasion, authenticity. These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study, they might feel a daunting rise of tediousness,…

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The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The way people shop has radically changed. Back in the day, going shopping meant visiting a few shops — maybe some with brands you knew you liked. Now,…

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7 Steps to Use Trigger Marketing in Any Content Campaign

When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer….

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12 WordPress Live Chat Plugins to Connect With Users

Let’s be honest. No one wants to send a support email only to receive a (possibly automated) response 48-hours later. Similarly, no one wants to be put on hold for 30+ minutes while being told they’re the next caller in line. We live in a world of instant gratification. Your customers are busy and they…

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Episode 275: Why Is More Traffic NOT Your Problem?

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before…

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6 Reasons You Really Need to Write A Business Plan

Starting a business can be a daunting task, especially if you’re starting from square one. It’s easy to feel stuck in the whirlwind of things you’ll need to do, like registering your company, building a team, advertising, the list goes on. Not to mention, a business idea with no foundation can make the process seem…

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How to Promote Your Business on Facebook

I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny…