Marketing

The 8 Types of Social Media Community Managers (+ Job Descriptions)

In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon. The role of a social media manager or specialist is categorized within the “Advertising, Promotions, and Marketing Manager” sector of the labor force, which is projected…

Marketing

How to Write a Video Script [Template + Video]

Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content. We’re both telling a story, and whether that story is about a protagonist or a product, we’re both trying to captive our audiences and make them believe in the story we tell. What happens at the end of…

Marketing

The 12 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own

Whether you’re a full-time graphic designer or simply someone who’s interested in dabbling in design as a side project in her free time, it’s critical you create a sleek graphic design portfolio to showcase your work to potential clients. A graphic design portfolio is typically the only element a client needs to see when choosing…

Marketing

15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.” Truth be…

Marketing

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to…

Marketing

The Ultimate List: 57 Online Local Business Directories

What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no…

Marketing

The 9 Best Cover Letter Examples: What They Got Right

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about…

Marketing

The Ultimate Guide to Content Creation

Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday. When you enter a question into the search bar, those links that appear in your search…

Marketing

The Ultimate Guide to Marketing Jobs

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do…

Marketing

How to Insert Google Calendar, Apple Calendar & Outlook Event Invites Into Your Marketing Emails

Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I’m guessing that’s happened even to the most type-A of us. Well, if you’re an email…