Marketing

What’s a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that…

Marketing

Blog vs. Podcast: Which Is the Best Choice for Your Business?

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. (DemandMetric) Prioritizing blogging gave companies 13X the ROI compared with companies that…

Marketing

The Best Social Media Management Tools

In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more. In this…

Marketing

The One Simple Tip to Help You Stand Out on LinkedIn

If there is one massively underrated social platform that agency owners need to be taking advantage of, it’s LinkedIn. LinkedIn is a gold mine for agencies and consultants alike. It doesn’t have the massive, flashy advertising appeal like Facebook, Instagram, or Twitter, but it’s far and away the best platform for B2B marketing, and can…

Marketing

How to Navigate Working with Problem Clients

It’s always that one client who knows just how to ruin your day. You see their name in your inbox and the dread pools in your stomach. “Maybe it’s not that bad,” you tell yourself. Maybe they just have a question. But sure enough, it’s a doozy. Your recent work is performing like garbage, or…

Marketing

How monday.com Uses Data-driven Marketing to Guide Strategy

As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. Additionally, data can provide marketers with insights about their audience and what matters most to both…